Roger Hilsop If the spam is recognizable “from a mile away”, it shouldn’t be too big a lift to sift it out then, right? Or is the real problem here here that link farms bringing in fat stacks of cash through Google AdSense are too profitable for the search engine giant to cull from the herd?

One commentator opined that Google still works, it’s never been perfect, and you can spot the spam links a mile away, so stop whining. True. The problem comes when the whole first, second and third page are spam links.